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The Ecommerce Alley
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
The Ecommerce Alley
TEA 186: Finding Your Free Shipping Sweet Spot
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Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.
Drawing from data across 400+ ecommerce brands, you’ll learn:
- How the 2.5ish Rule gets customers to buy more without thinking twice
- Why tweaking your threshold just 10% above AOV can nudge higher cart values
- How an X+ Items strategy turns free shipping into a fun shopping challenge
Whether you’re running a Shopify store or scaling your DTC brand, these tactics will help you strike the perfect balance between profitability and customer expectation.
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