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The Ecommerce Alley
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
The Ecommerce Alley
TEA 230: How Nicole Scaled Her Subscription Box To Over 3,200 Subscribers
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In this episode, Josh sits down with Nicole, co-founder of Bunnie Box and GPig Box - hyper-niche subscription brands that started as a simple idea… with a guinea pig sitting on her desk.
In month one?
She pre-sold the idea and hit 380 subscribers at under $10 CPA.
Growth became harder in a post-iOS 14 world where Meta changes constantly. Which is what caused Nicole to begin within with us.
Now? They’ve crossed 3,200+ monthly subscribers, expanded into a second market, and transformed their margins from ~30% to 70–80% by bringing manufacturing in-house.
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