SPEAKER_01 0:00

We abandoned ChatGPT four weeks ago for Claude, and our team has saved over 40 hours of work, and we're a pretty small team, so that's a pretty significant amount in just the first few weeks. And we left it for two reasons. One was actually an ethical reason that we left, and the second one was more of a practical reason. And so what we want to talk about in this episode is why we decided to move from ChatGPT over to Claude. And I want to talk about how we're using it to save absorbent amounts of time. Our team is like absolutely obsessed with it right now. And it's so cool to hear everybody talking about it because no one's talked about ChatGPT like our team talks about Claude right now. That's true. And we haven't we have moved. I mean, the last time I used ChatGPT was like earlier this week when I went in and asked it, when is Claude coming back up?

SPEAKER_00 0:48

I loved the I loved the reel that you did for that. Oh my gosh. I saw Brie watching the reel and I looked over and I'm like, that's pretty funny. And then it showed up on on my feed, and I'm like, I like this a lot.

SPEAKER_01 0:59

That's so I filmed uh I filmed this reel whereas like I was screen sharing my my phone and I'm in ChatGPT and the the subtitle or the text was like uh how the pros are using chat GPT right now. And I'm just in ChatGPT and I said, When will Claude be back up? And it spits it out, and I was like, Okay, thanks. It was pretty good. And it said, but you could use me if you want to wait in the meantime. Did it say that? Yeah, and then I just exited out. All right, so uh our team made the decision to move over to Claude, and they're actually the thing that prompted it. Well, there are two things that prompted it, but but the first thing that actually prompted it for me was more of an ethical dilemma, honestly. And I don't know how much you know about this, Dylan, but pretty much the Pentagon was trying to do a deal with Claude. Now, by the way, I am not a super knowledgeable guy on every aspect of this deal, so I might get some details wrong. But what I saw, I didn't like. It was like, hey, we want to do this, it was like a $200 million deal or something like that with the Pentagon, and we want to use this for military-based things, but we also want to use it for certain information and access to information. And Claude was like, nah. Yeah, sorry.

SPEAKER_00 2:10

They did the deal. They initially did the deal, and then the Pentagon asked for more after the deal was done. And I think it was specifically in relation to the Iran thing where they wanted to do something probably for that, because it was right in time with when they moved to Chat GPT and the Iran strike happened within days of each other. So I think it probably had something to do with that, which is kind of interesting.

SPEAKER_01 2:34

See, maybe my interpretation was just wrong. I could have my facts wrong, but that's what prompted it. It was like the idea that they wanted to have access to additional information and they wanted Claude to do this stuff, and then Claude's like, no, that would go against our own ethical standards, we're not gonna do that. And then suddenly they were labeled is the is like I forget what the labeling was, but it was a bad label. It was like you guys are not a terrorist organization, but you guys have like a bad organization and nobody should support, and no one's allowed to use Claude anymore. And I'm just like, what in the world? And then OpenAI is like, hey, we'll take the we'll take that deal. And then OpenAI took it on like okay, guys, like yeah, I to be honest, it just didn't really sit well with me personally. And values do matter to me, and I just did it just felt kind of icky and kind of weird. And I'm like, so that was kind of thing number one that started to put me on a Claude. I'm like, you know what? I think I'm gonna I've been all in on Chat GPT, and we have custom GPTs and we've been using it for years now. And I mean, our whole team is on it. We have prepaid annual company plans that go another four months, and I'm just like before they renew, and I'm like, I don't even care. Like, I want to go check out Claude. And then I went and started checking out Claude and wow, Claude, its projects, the skills, the cowork. Uh, I haven't gotten super heavy into code, but I have all these things saved later today. I'm gonna be going back and starting to work on some of the stuff you could do in code. And and Claude is unbelievable. Like, co-work task-based automation, how it can process files and handle repetitive things, and how it integrates with our tools and goes in to like Notion and does stuff is bizarre. Like, literally, this this podcast we're recording right now was me talking to Claude using Whisperflow, uh, talking to Claude for like five to 10 minutes, just hashing it out, and then it outlined everything. I'm like, I really like this. This is great. Please go ahead and add this to Notion and schedule this for whatever the date was that we're this podcast is releasing. Yeah. And it went into our Notion, went to our content calendar, used, tagged everything properly in Notion, and wrote and literally outlined this podcast based on my voice note and what I wanted to cover. Yeah. And so it's like, oh my goodness, the amount of speed is so insane. It integrates with Google, it's organizing files for us where I'm like, hey, go in here, download all these files, put them in this folder from Google Drive to this. Like it's just unbelievable. And so Cloud just does things flat out that ChatGPT can't. It's way more flexible and it's just capabilities are through the roof.

SPEAKER_00 4:51

And I've been just kind of blown away by the outputs.

SPEAKER_01 4:55

Oh my goodness.

SPEAKER_00 4:56

Like the Claude outputs are so much better than chat. And I think it's kind of crazy because Matt Harwood talks about this all the time, where when someone first uses first uses AI, they go in there and they say, Write me a letter to my boss about blah blah blah. And it spits out a letter to your boss. You're blown away. It's like, oh my gosh, I can't believe a computer just did that. And then you like go one step further and it's like, oh wait, this actually isn't all that good.

SPEAKER_01 5:23

Like this is pretty mediocre. And then everything I do says elevate or everything that has an M-dash in it or an emoji in it.

SPEAKER_00 5:29

And then you spend so much time trying to tweak it and make it better and and you know, you actually get it to do the thing you want it to do, and by the time that you've tweaked it and gotten like maybe 50% of the way to where you actually want to be, you could have just done it yourself. And with Claude, it's like it actually blows me away what it can do, and it does it well. That's the difference I think with Claude and ChatGPT that I'm most excited about because it I I've had Claude build websites, I've had Claude write scripts, I've had Claude analyze emails, and it does it so well.

SPEAKER_01 6:05

That's so I kind of look at it as like ChatGPT is literally just you're here to chat, and it's not even that great of output, and it doesn't pull in skills, and it's like the custom GPTs that just tweak them is a lot of freaking work and it's annoying and the memory isn't that great. And I kind of look at like ChatGPT is kind of I'll still use it for like conversations or just quick research about something so it doesn't clutter my clod. And I look at Claude is literally like a system that you can build on, it's literally like a workspace. Yeah. And you can share skills within your team, which skills we'll talk about in a little bit. Skills are just copyable, and actually we'll talk about how we're using Claude, by the way, in this episode that allows like if something gets better elsewhere, like Gemini or something else gets better, we could just translate, pull over what we built in Claude to something else. And we're kind of building with that in mind because I wish I built like that in mind for ChatGPT. It maybe would have made it a little bit easier.

SPEAKER_00 7:01

I'm not sure it was even possible.

SPEAKER_01 7:03

You're right. It probably was it really yeah, it really wasn't possible. The only thing you really could do.

SPEAKER_00 7:10

The only thing you could do is probably bring over the prompting for your GPT. Yeah, I mean, but even then it's not like the GPT creation isn't as strong as the skill creation in Claude, in my opinion. Not even Claude. The skills are so much stronger. They follow instructions better than the GPT did, but still has like more freedom, I think. Because ChatGPT is like, oh, if you give me one single example, I'm gonna use that example in every single thing that you possibly want. Versus Claude is like, I'll use that example and spin it a bunch of different ways.

SPEAKER_01 7:38

Yeah. And and and and truthfully, so like there's this ethical dilemma, and then the other thing is like what started to get me onto it is we use this to we create a lot of content. So if you create a lot of content, which anyone listening or watching should be creating content in their business, whether it's organic, paid, in some capacity. So if I look at my my job and roll in the business, is like I write almost eight hours on Wednesdays. I write a third of a Thursday and then I film the rest of the day, and then I write and think most all Fridays. And so like I just create a bunch of freaking content. And so as I was on this quest to say, how do I optimize this? I just kept running up against the fact that the outputs of ChatGPT were just not good and up to my par with what I wanted. And so I started searching elsewhere. Well, I found this tool called Poppy. If you have not used Poppy, you need to use Poppy if you're creating content. It's an amazing tool. I mean, like literally, you can copy and paste URLs of like anything, of YouTube videos, of Instagram or TikTok reels or whatever, or reels or TikToks that you like, and it will literally analyze the video, pull the transcripts, and it allows you to basically write content. It's it's a really, really cool tool. But all that to say, when you're in Poppy, you can choose the m the the LLM that you're running on. And I just found that I was constantly using Claude. I had never actually deeply used Claude for content before that. I had like played around it for a little bit, but I but I just found I was always using Claude as the model. And I never used ChatGPT. And so then I started testing ChatGPT's outputs versus Claude's in the same chat. Because in there you could choose Claude and then you could choose ChatGPT. So I started testing them. And man, ChatGPT's outputs were just so, so much worse. Yeah. I hate the word slop. I do too. You know what? You know what's AI slop? Saying AI slop. That was probably a term created by AI. Oh, literally. It feels like it was. Oh my gosh. Yeah. AI slop. AI slop. That was created by AI, by the way. And so the the Claude outputs were always so much better. And so then, as we've been using Poppy for months, then this whole thing came down with like Claude and the government, and I was just like, ah, this is kind of icky. You know what? I've been using Claude. Let's go start diving into Claude. And then I'm talking to Connor, who's one of our coaches, and he also has his own multi-seven figure uh e-com brand. And we're talking about how he's using it. And I'm like, and I'm just like, dude, I need to get on this. So we got on it, and I'm one week in, and I tell the whole, I tell Brie, go buy everyone in our company a seat for Claude. And we bought everybody seats, and now we have the team Claude, and it's unbelievable.

SPEAKER_00 10:14

By the way, Josh keeps mentioning Poppy. If you guys want to check out Poppy, we have a link in the description, just eCommerce Alley.com slash poppy, and you can go go check it out. It really is a great tool that not only makes content really great, but it allows you to bring in all these LLMs. So if you want to, you know, generate an image, or if you want to write something, or it knows the best LLM to use for that task and switches for it, and it's it's really cool. So eCommerce Alley.com slash poppy.

SPEAKER_01 10:43

I use Claude for a lot of content, particularly emails, I would say. But like Poppy is just really good for scripting, I would say. Yeah. Poppy in thumbnails, I think you guys use it for thumbnails on YouTube. Yep. Yeah, Poppy's fantastic. Go check it out. If you create content, which everybody listening or watching, you should be creating content. Uh go check out Poppy. It's definitely worth what you pay for it. Now, I want to talk about the the the uh how kind of Claude is assembled from my my noob perspective, but then also how we're using it. So like when we get into something, sometimes we'll get we get really deep, really fast, just to be like, well, let's let's build the system for the company. And so in Claude, you have Cloud Chat, Claude Cowork, and Claude Code. We're not using code yet, so I'm not even gonna talk about that. Chat is like what you normally would do, right? You would just hop in and start a conversation just like ChatGPT. But cowork, it can actually go do tasks for you. Now, here's the thing though. In chat, it can also go do stuff for you, but just not on a schedule. So, like you can have it, like for example, when I wrote this, I wrote this in a chat inside a project. And then I said, okay, this is good. Go into it.

SPEAKER_00 11:41

I thought you were talking about ChatGPT.

SPEAKER_01 11:42

Oh, I'm sorry, no, no, no. In Claude Chat, you have Claude Chat and Claude Cowork. Yeah. And so I want to talk about just some ways that we're using it right now and and the components of Claude that I think are very unique and really incredible. So, first of all, Claude has the chat feature, just like you're all used to, right? Then there's this cowork feature. And cowork basically allows you to automate on a schedule or manually things that that have like almost a task list for it, where it's like, I mean, I some examples like uh every morning, Brie, who is who is my my exec executive assistant, she preps Notion docs for my entire calendar for the day and all these things. Well, she manually does that. Well, she just built it out in Claude co-work to be able to, every single morning, there's a checklist of tasks and it's integrated with Notion, it's integrated with Google Docs or Google Drive in the or I'm sorry, Google Calendar and my Gmail. And it can literally go into my Google Calendar, it could pull all of my events for the upcoming week, go into Notion, create my entire agenda for the day, list out all my meetings, put all the links, create the meeting notes that I need for those so I can log them and transcribe them inside of Notion. Like she built that all out that is saving her now several hours a week of time just automatically. So Claude Cowork can run on a schedule, and I think that's one of the biggest things. Where a chat is like prompting, right? You're back and forth in it. But co-work actually can automate completion of projects.

SPEAKER_00 13:06

Cowork is also a little bit smarter, I think, in reasoning. I think it can like look at a task and say, Oh, you know what? I think I need something for this task, versus I think chat will just do it. Cowork will be like, let me ask you a question about it, and it'll ask you a question, and then it'll go find a skill or it'll go research. And I believe the other thing that that co-work does is it has less limits on the timing. So chat wants to be fast. Yeah, it wants to get the thing done and give it to you as quickly as it can. Where cowork, it's like, hey, go do the thing and do it right. So it'll be like, okay, first I need to go research, then I need to go do this, then I need to go do this, then I and it takes forever, but you get a better output with cowork because it it's essentially trained to go slower.

SPEAKER_01 13:53

Yeah, I would agree, but it again, I guess it depends on what you're creating. Like you don't need cowork to go write an email, you would use chat for that. Yeah.

SPEAKER_00 13:59

So for like research and and deep, deep like research, or if you want to do even like SEO stuff. I've seen a lot of people doing SEO with with it. If you wanted to go out and actually look deeply into things and maybe research the industry or re look at your website or optimize your website, like do bigger tasks like that, that's where I think cowork really is is valuable.

SPEAKER_01 14:20

Yeah. And I and just like an example of what this looks like, because we're we're building this out now, and these these projects are like on the way, they're not quite complete, but this is the kind of capability that you can do. So, Isaac, who is our head of client success, something that we do on all of our coaching sessions with our clients, which we have, I think collectively between the programs, we have seven or eight coaching sessions a week. And we coach five to eight clients per session. So you just run the math on that. That's a lot of people that get coached. Well, after every session, here's the process. Chris on our team goes into Zoom, downloads these transcripts, and then sends them to Isaac. Isaac would then put them into his custom GPT with ChatGPT, and that would then spit out all of the recap, the action items for every single person on those coaching sessions. And then he would go into our CRM or he would grab their emails, he would go to his Gmail, he would then craft an email to them with their action items, press send, log into the Notion database. We have it, we use Notion for a lot of stuff in our company, and we have we have profiles on every client with all of their action items, their per their 90-day game plans, when they get coached, when they attend, we have attendance records, like we have everything in there. So literally, he would go into Notion and then he would add a coaching session, action items in a Notion note on the client profile, and he would paste all of what they talked about, what they learned, and then what their action items were. Well, he would spend on average about five minutes per client. Okay, well, let's say that we have two sessions in a day and we have collectively 15 people to get coached. That's 75 minutes, an hour and 15 minutes that day, just of literally logging what the clients got coached on, what their action items were, putting it in notion, and then this doesn't include Chris's time, yeah. A couple minutes of getting that transcript to him, and then logging into email and doing the emails. He said about five minutes per client to do the whole thing. Yep. Well, now we have a setup where session ends, the transcript, we're we're automating the transcript next, but he still downloads the transcript because we're integrating with Fireflies because Claude integrates with that. And basically, when a session is done, the transcript will run in cowork and it's able to then it will take the transcript, it'll identify all of the people that got coached, all of their action items, all of their summaries, it'll low, it'll go into their Notion, it will find them by name in Notion for their profile, it will log the note in there, it will go into his Gmail based on what they discussed, based on their action items. It will write a different personalized email with a brand new subject line and everything every time from Isaac, and then it notifies him and says, Here are all of the client recaps for this session, and it's hyper-linked out from there, and it says, uh just go confirm and hit send. And then he clicks it, it opens up his Gmail to the email, and he's like, Okay, good, send. Right? So, like, and he could tweak anything so we have checkpoints so he can approve it before it sends out. Yeah. And so that's an example of he got an hour and 15 minutes back on Tuesdays now. Yeah. And so like And that's just Tuesdays.

SPEAKER_00 17:03

And that's just Tuesday.

SPEAKER_01 17:03

That doesn't include we do five days a week. All other coaching sessions. So like that's an example of how Claude Cowork can begin to automate things. Now, another thing that's really, really powerful. Uh so that's the first thing, Claude Cowork, team automation. Just literally start thinking in terms of what do I do on a redundant basis or a recurring basis that is really redundant, monotonous. And I would start to think in terms of admin related because those are the easiest things to outsource. Every morning, Brie logs in, she preps the entire calendar for me. She she adds all the notes, all the hyperlinks. So I just have a notion, a daily, a daily doc that I go in and it has all of my items, all of my appointments, and it hyperlinks to all the Zoom meetings. So I don't I leave that doc open all day. Well, boom, now Brie has another 10 minutes back per day just by setting that thing up. Yeah. So that's automation and co-work. Now, a thing that is incredible about Claude is I want to talk about, I want to talk about the chat aspect of it. And there are a few things that we use together that are really, really awesome. So we have Claude has these things called skills, and it has projects, and it has another thought projects. And so how we're using Claude on a chat basis as of right now, where you still do prompting, is we will create a project and I kind of view it as a role. So we have a workshop assistant, I have a podcast assistant, I have an email writer, I have a social media manager, I have like every project is a role. And in those projects, you can have chats, but I more have used projects just for like an organizational structure. In ChatGPT, we used to have a project, and then we would upload all of these instructions and files and all that stuff. But what changed is Claude has skills, which I don't think ChatGPT has skills, do they?

SPEAKER_00 18:46

No. Well, well, I guess it depends on what you consider a skill. If you use just like a markdown file to create the skill, you could technically give the markdown file to any AI and it can use the skill. But but it doesn't save it and call the skills from the natural was built to build skills, so it knows how to structure the skills for AI so the skills are stronger and it reads it better and and and sticks to the instructions better.

SPEAKER_01 19:12

So here's this is what just blew my mind is that in Claude, you have these things called skills. And so think of skills as like uh you could you could build a skill in Claude. You go to Claude and you say, I need to build a skill. And it'll be like, Great, what skill do you want to build? You just tell it and then you go back and forth with it, and it'll build a skill and add it to it. So I look at in the settings of Claude, you have this customization section, it'll say skills. And I look at skills as like the brain of Claude. And what this means is you can have a skill for anything, and I look at skills in like small, I'm learning they work really well when it's really tiny. Yes. So for example, we have a Josh Coffee brand voice skill, we have an e-commerce alley uh ideal customer profile skill, we have an idea capture skill, we have a social content repurposing skill, we we have a podcast outline writing skill. So, like basically anything that you do on a small scale should be a skill. And what will happen is in any chat or in cowork or in any project, if you're doing a if you're prompting and going back and forth and you need to do something, Claude will automatically detect what skill is required in order to complete that task, which is incredible because normally in chat it's like every chat has a new memory, and then you're relying on chat's memory feature to remember, or you would have to build a custom GPT. Yeah, and then the custom GPT would be forever to update, and so it's been incredible that like we have all of these skills that can then automatically be pulled. And I want to give you an example of this. Have I showed you my idea capture system?

SPEAKER_00 20:52

I've heard you talk about it, but I haven't seen it.

SPEAKER_01 20:54

Okay, so I want to give an example of how I am using some skills and some automation within Claude right now. So I have a skill, I have the Josh Coffee brand voice skill. That's how I talk, it's how I structure emails, sentences, my background. It has all this stuff about like how Josh talks. And it's some of it's pretty comedic, but it's like, oh my gosh, it is literally my brand voice. And by the way, here's how I created the skill. Go to Claude and say, I need to build a skill and and say, I want to build a brand voice for me. And then say, uh, and then take all of the ever all kinds of emails, all kinds of scripts. I took podcasts, I took all kinds of the best content that I thought I created that I really liked, and I just uploaded and said, Hey, write a brand voice for Josh Coffee based on all the content I just uploaded. And it wrote a brand voice that was literally just me. I'm like, oh, there you go. I don't need to think. I don't need to think about how do I write a brand voice? Okay, I need my tonality, I need my my tone words, I need my whatever. I'm just like, no, no, no, no. This is my content. I want you to analyze it and tell me what my brand voice is based on that. Because I'm not a I don't know how to describe every aspect of everything. So anyway, and then once it was done, I said, great, add this to my skills. And added it to that brain of skills. And so, so then I ended up creating something called the idea capture skill. And this, my friends, is incredible. Here's how it works I will talk to text to Claude. And I actually use an app called Whisperflow, which I'm not going to get into now, but I basically can talk three times faster than I can type. So I use Whisperflow for this. But basically, when I have an idea for a piece of content, it could be a reel, it could be an email, it could be a podcast, it could be just literally something I don't even know what to categorize it as. I'm like, ooh, I just had a conversation about this. Ooh, I just saw this. Oh, Facebook just released something. I need to talk about it, right? And so what I'll do is I'll open Claude and I have a project for a social media manager. And I'll just like hop in there and I'll just, in the project, I'll just start a chat and I'll just vomit whatever is on my mind or whatever I was just thinking about for something. And once I'm done, I'll say, I have a skill for this idea, this idea capture skill because I have ideas and I, when you have to create content, when you have an idea, the most annoying thing is to be like, oh, I'm gonna add it to a notes doc. Where does it go? When do you hash it out? Where does it go in Notion? Plus opening Notion, going to that area, adding a new thing. It takes forever. So I just go into Claude and I just say, Hey, I was just on a client call and I thought, and I'll just talk about the thing that I was talking about. And I'll say, like, hey, I've been using Whisper Whisperflow or Poppy, or there's a tool that I really like, and I just talk about it and I just I just rant for like two or three minutes. And then I'll say, Can you go ahead and add this to my idea bank? Yeah. And in Notion, Claude built me when I was building this out, it built me an idea bank, which is an entire database of ideas. And what I do is I say, This is my this is the content. Can you add this to my idea bank? And it's like, sure. But before I do, and it literally writes out this entire thing. And it's like, I think this would be a really good hook. I think this could be a newsletter and a short form video, maybe a talking head, a YouTube video. It like gives me a recommendation on everything, and I'll just look at it and I'll say, like, yeah, that's good. And then it goes into Notion, it adds it to the idea bank, it writes a hook, it titles the whole thing, it then writes an entire short form reels script and it and it put pastes my raw transcript in there that I talk to it just in case I need to use it later and reference that. And it literally writes out all of this stuff. And so what's really cool is which I was telling you, Dylan. What we work with an external like branding company for me, who who like they I have a copywriter, I have an editor, I have an account manager, and they like help me with all of our organic social. And one of the challenges is what we talk about is so freaking complex. Meta moves so fast and it is so complex. And so the idea of a copywriter who is not an advertiser, they're not a marketer like like I am, and these nuanced different tools is really hard to write content. If it was like, oh, here's how you track macros and lose weight. Okay, that's just been the same since the dawn of time, right? But like marketing is so fast-paced. So what I started doing in the last month is I just use this idea bank and I send it to the copyright. I said, hey, copywriter, you can go into the idea bank and pull anything in the idea bank because I just talk for a minute or two, and then it goes in there and it hashes out a recommended hook, recommended entire flow of the short form piece of content. It gives all these other ideas, it gives recommended editor notes and potential animation. It like literally gives this entire thing. And I got back to content and I just filmed the videos yesterday, and it was the best output in the fastest editing time I ever had because they were able to just run with it from 60 seconds of my time for each of each reel. So, anyway, all that to say, that is a single skill inside of Claude that I built that pretty much allows me to capture ideas and write full scripts and also it writes email ideas and all kinds of stuff in like as long as it takes me to just riff on the idea. And so here's kind of what this means for you. You don't need to be technical to start to do this stuff, but you should start to do this stuff. You have to don't wait. You can't wait. Yeah, like uh you don't need a developer either. You don't have to be good at AI, you don't have to know, oh, I have to prompt it like this. And like whenever I see people say, like, oh, 68 prompts you should be using. I'm like, freaking no prompts are easy, yeah, yeah, yeah. But then also it's like it's like you should just talk, like, you don't need to know the prompts. I think that you just need to understand how to talk as if it's a team member, and that's kind of how I'm viewing it. Like, I just use Whisperflow and we just talk all day. We'll include a link to Whisperflow, by the way, below. It's really amazing. We have like 20 clients we just got on it. It's it's 15 bucks a month, and you'll get three times faster output. But most people look at AI like this blank doc, like I have to start fresh on everything. And I'm telling you, don't do that. You need to build skills, you need to start considering co-work. Anything that you do that's monotonous, that's res recurring and redundant, you need to try to get off of your plate. And literally, our team in in a week got like 40 hours worth of stuff, including myself, off of our plate. That I'm like, holy cow, this is just mind-blowing the speed that we can move. And here's the thing, here's why we're future-proofing this. Because the thing that is unique is the fact that we have skills. And if we and you know what? Other tools take skills. I was just in Manaus. Manis takes skills. And so you could just literally take those skills with you, which is brilliant, right? You just you it's just like a a markdown file, essentially. So you could build skills in Claude. If you want to build a skill for any things I said, you should have an ICP skill, you should have a brand voice skill, you should have an email writing skill, you should have a social uh a script a social scripting skill, you can have a YouTube scripting skill, you can have a caption writing skill, you can have a repurposing skill. Anything that you need to do on a small micro basis, you can have an inbox sweep skill where it goes to your inbox, analyzes everything once per day, and then it it pools everything that it believes that it needs you need to actually respond to, and then it can craft those responses for you. Like you can literally have a skill for that. And so I implore anybody listening or watching this, go build the skills, start figuring this out. And if you don't know, here's the best solution. Ask Claude. Like, hey, I need to build a skill. How the heck does this work? I'm thinking of two things to start with your brand, ideal customer profile, your ICP, and then also your brand voice. Just build those two things, if anything, and any chat you use will automatically pull those in.

SPEAKER_00 28:04

By the way, the other thing that's really interesting about Claude is when you tell it to go do something, sometimes it'll do it automatically, but a lot of the times I actually say, be cynical and ask me questions about it. And then as it goes through and creates things for you, it'll stop and it'll pop up a little question thing where you can say answer A, answer B, answer C, or something else. Oh my gosh, yes. And it'll go through like three, four, five of those. And that's how I started to learn it. I was like, I want to build a skill, and here's what I want to build it for, and here's how I want it to do it, blah, blah, blah, blah, blah. And I apparently didn't do it very well because then Claude comes back and asks me a bunch of questions, and then I know to put the answers to those questions in the next time that I do it. So Claude actually teaches you if you're and and they also have free stuff.

SPEAKER_01 28:50

Like Claude has they just released a lot of courses, yeah. I'm gonna use it. You can't afford not to do it, in my opinion. I mean, it's so far, Claude is the best on the market for almost everything. I mean, it's it's it's just incredible. Now, I will say we've been playing with manus for like web design and some things like that, which is really, really neat. Claude is way better than chats. I'm not saying you have to get rid of Chat GPT right this second, but as soon as possible, I would consider moving over to Claude. Yeah, skills are really important. It's gonna allow you to do some things. And the first thing I would do is this ask yourself, what is one admin-related task that I could get off my plate that I could automate, and then go into Claude and try to do that and say, This is what I need to get off my plate. Can you help me do this? And it will walk you through how to do it. And once you do that, you will be hooked and you won't go back. Cool. Well, hey, thanks for listening to this episode. We appreciate you. Uh, if you wouldn't mind, please give this a thumbs up if you're watching on YouTube. Hit subscribe. And of course, if you're listening on audio, uh, we love all of our audio podcast listeners. That's where we started this podcast and it has evolved. Uh, please just give us a rating. If you've never rated this podcast, give us a rating, an honest rating. If it's less than a five, I hope it's not. But if it is, give us an honest rating, and hopefully at some point you'll change your mind over time. But we appreciate you, and we'll see you in the next episode. Bye.