Meta just dropped something big and if you're running ads or selling products on their platforms, you need to understand what's coming.

On April 8th, Meta launched Muse Spark, a brand new AI model built from the ground up by their internal Superintelligence Labs team. But the part that should have every ecom brand owner paying attention? 

Shopping Mode: a new feature inside Meta AI that lets users ask shopping questions and get product recommendations pulled directly from creator content, brand posts, and Reels.

In this episode, Josh and Dylan break down exactly what this means for bootstrapped Shopify brands — the massive opportunity on the ad side, and the very real risks of letting Meta control more and more of your funnel.

They cover:

• What Muse Spark actually is and why it matters
• How Shopping Mode could reshape the way consumers discover and buy products
• The "Mall Landlord Problem"  and why being all-in on Meta's ecosystem is a double-edged sword
• Why the organic-to-pay playbook has happened before (and could happen again)
• What smart brand owners should be watching right now

This one's part excitement, part warning. 

Either way, you need to know what's coming.

►  Meta's Official Announcement

►  Meta's AI Technical Blog

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