SPEAKER_00 0:00

Last year we partnered with three e-commerce businesses and we got in the trenches with them and we helped them grow from about $116,000 collectively per month with all three of them to just under $700,000 in revenue uh by the end of the year. $700,000 in a single month. It was like $680 something, I believe. Uh and and the thing is, that entire year, we did three things. We didn't do a million things, like we just did these three things. And so what I want to do in this episode is uh I want to walk through the three systems that we teach our clients to do and that we just did in the trenches, showing them how to apply everything uh in live time. We actually did the stuff for a whole year, and so this we want to walk through is if you feel stuck or you want to get to $100,000 months or even $700,000 a month, just do these three things. I promise these things really work. We see it time and time again. We've been doing this for years, and these haven't really changed. Now, I think AI might change it a little bit, maybe how we get the stuff that we need. But the three systems haven't changed in a long time and they're wildly impactful. And if you're not doing these, you have to be doing these. But before we kind of dive into that, uh, and you don't know who we are, my name is Josh Coff, from the founder of the e-commerce alley. This is Dylan Counts. He's also one of the the guys that runs the entire e-commerce alley with me, as well as a co-founder of Breezeway, which is our meta-ads management software for e-com brands that helps you optimize and make good decisions. Go check out breezeway.co to check that out. But Dylan, a question for you. Okay. What's something you're super excited about right now? Well, it's got you jazzed.

SPEAKER_01 1:35

Yeah, I just started using clawed code. And it was kind of scary at first because I've never written a line of code by myself ever. Uh, I played around like in the early days with Chat GPT trying to write an app in X code for an iPhone. And played around with it for a little bit, but I couldn't really get the output that I wanted. So now with Claude Code, I was able to literally just say, here's what I want, and it just basically did it. And now I'm able to like iterate on things. And what's really cool about it is a lot of the time if you want to do like a big project with AI, you run out of context window really fast. But with clawed code, you can stitch together multiple AI prompts, bring them together with code into one big thing. So you're able to do a lot of different things with AI without running out of context window and keeping the outputs really high. So I've been I've been building a few things with clawed code, and it's just been really fun, really exciting. And I had to learn how to use GitHub. I had to learn how to use Railway, which is where it's getting hosted. Like there's a lot of learning curve to it, but AI taught me how to do it all. So that's been really cool. And then it's also helped me build bots basically for the team to help speed up a lot of the stuff that they're doing. That was really fun. What about you? Heck yeah. It's so funny. I know what yours is. No, do you know what it is?

SPEAKER_00 2:57

I would guess I know what it is. What do you think it is? Replit. Freaking, you got me.

SPEAKER_01 3:01

Dude, you've been working on it like non-stop.

SPEAKER_00 3:04

So uh, so so we're building something. So I'm using a tool called Replit. Replit is for software development. Of course, everything we're saying is AI right now. It's because it's so exciting and the the time to be alive. I was talking with Connor, who is he's an owner operator of Ember and Root. They he blew that up pretty, pretty fast to multi-7. He'll be eight figures probably in the next year, which is crazy. And so he's also a coach with us. So Connor and I meet and we're talking about it. We're just talking this week about how the time and opportunity right now that AI is presenting for businesses is just absurd. And if you actually dive in, it unlocks a whole lot. So anyway, all that to say, I built something called the Profit X-ray. And this is actually an app that it has an ad scanner, a profit scanner, and an email scanner. And I built it in Replit. And pretty much how this works is you can literally you insert your gross profit margin on this thing, and I could drag and drop my, I can drag and drop like a CSV of ad performance. And then it analyzes it through the lens of all of our benchmarks to say, here's where you're constraining in your current ads manager, and here are the recommended fixes. It grades it, it tells you what your breakeven row as is, what the recommended target is based on your gross profit margin, where people are falling off in your funnel. And then we have a profit scanner that basically you uploads your PL and it will measure it across the core four metrics that we need. It will grade it and then it'll tell you here are the fixes because your gross profit margin is too low, or your contribution margin, or your variable marketing cost, your net profit, and here's how to lift it. And then we have an email scanner that literally did you plug in your Clavio uh API and it'll measure you against the benchmarks of the industry that you're in with Clavio, and it will pull all of your flows in and it will grade them. It will pull every email, it'll grade the email, and it'll tell you here's what to fix in the email and here's the revenue opportunity based on where you're below the benchmarks on these flows. Wild stuff. Pretty crazy, pretty crazy. Anyway, we built that and we built it largely. It's a tool that will probably sell for like 27 bucks or something, but we'll also maybe, maybe we'll sell for a lot more than that. I don't know. It's something I wanted to just build, and I built it called the Profit X-ray. I basically find profit in the main areas of your business. First of all, where are you profitable in your PL? Where are you not? And then the ads and email, because those are usually greatest levers. Um, but anyway, built that out, caught you three days. Probably took three days to build less than three full days, like three days with a couple hours a day, maybe a little bit more, maybe a little bit more than that. I think it's been a little bit more. I found myself one night on a Sunday, it was like 8 p.m. I'm like, I have this idea for a how do I do this? And I got on a replit, and then it was like I hit the $20 membership, and then it's like out of credits. I'm like, okay, $100 membership, okay, $250 membership. I'm like, all right, I'm just gonna keep going. And then here we are now. I probably spent $500 building the app. But it was it's worth it, and we're gonna give it to all our clients to make their lives a lot easier.

SPEAKER_01 5:42

But it's a great segue into the episode where it's it's an ad grader, an email grader, not necessarily the PL side of things, but the ads and email tie right into what we're talking about today.

SPEAKER_00 5:54

Yes, exactly. So let's kind of dive into that. And here's what I would say is in your business, you have to decipher what's a maintenance task and what is a compounding task. And I look at maintenance tasks as things like you just do means to an end. If you're making product, right, if you're manufacturing your own stuff, you make a product and you ship it out. It doesn't compound anything, it's just it's just maintenance. Bookkeeping is maintenance. Uh, compounding things are things that will grow an aspect of your business. So, what we're gonna talk about now is how do you grow to uh six-figure months? Well, you have to be really dialed in on acquisition. Yes, fulfillment and product and make sure you have inventory and ops behind the scenes and stuff like that. But really, you don't have ops problems when you're sub $100,000. You really shouldn't have team, or if anyone you have maybe one person, uh, two is a stretch. And so you just need to stay lean. And how you stay lean is you focus on the highest leverage things you can do that are compounding tasks. And so we look at these as if we look at acquisition as the greatest lever to getting you to the next level revenue-wise, there you have to say, what's the greatest leverage use of my time in acquisition? And so we have three systems that we follow, and these compound week over week. So these are compounding activities that we're gonna talk through. And we proved this last year across all three brands. We teach our clients to do the exact same thing. If you were to work with us, which we have links in the description, you can go check it out. Just book a call and see kind of what it looks like and can we help you with where you're at? And what I would say is like we teach our clients to do these exact three things. Now, how we do them is very nuanced, very specific inside our trainings, but I'm not so I'm not gonna go that deep. But I'm gonna tell you the framework of what we do. And if we were, if we were starting at zero right now, like if we went and started a business selling something, I was gonna come up with something, but I'm pretty bad at coming up with something. Were you gonna use like a microphone? I was gonna say looking on our desk to say, like, what could I use? SSD hard drives. If we're oh man, that'd be a rough market. Yeah, what um so if we're selling, if we were starting at zero, this is exactly what we would do once you, of course, have a product website, uh, just the basics of it, and you have at least a welcome offer pop-up. And here's what I would also say you'll notice the things I'm gonna talk about. Uh, one of them is not organic, and that's because organic compounds, it is a compounding task, but the delay, the time delay of the compounding is just so great. And even so, it doesn't compound as much as these other ones here will get you there a lot faster. So, zero to hundredk, you don't need the compounding that organic would take, or would take a long, long, long, long time. So, organic social media is not in the three systems. It might help a little bit, but it's not good, it's gonna slow you down if you put a lot of focus on that. So, this is if I decided to do nothing but these, these are the three things that I would do. Uh, the three systems we're gonna talk about are the weekly ad system, the the weekly email system, and the monthly promo system. So, let's talk about the first one. The first system is the weekly ad system. This is where you have one channel for ads for acquisition, and that should be meta ads. There are other platforms and channels out there for meta, for uh e-com, meta is unparalleled. You shouldn't go anywhere else. And so, in this, there are two things that you should be doing pretty much every week. Uh, number one is uh launching new ads, and number two is just optimizing the current ads. And we call this the weekly ad test and cadence, and it's required. It is required. We actually did a study in Breezeway. I think you saw the study on the call. Okay. We did a study of $32 million in spend in about 69,000 ads in the software. And we found that the average shelf life, the median shelf life of an ad is eight days. Meta will give spend to ads on average eight days. Now there are outliers, those are the unicorns we want to get to that really crank and we can scale really, really big into. But for the most part, Meta has an eight-day shelf life on ads. And so because of that, you need to be launching ads every single week, non-negotiable, you no matter what. You have to do this as part of the business. If you don't do it, you're gonna fall behind and you'll you'll be like, well, maybe this ad has is doing well, so I'm not gonna launch this week. I'm gonna skip two weeks. And I kind of look at this as like if you're making product and fulfilling, you would never just skip a week of shipping product to customer or or build build producing product if you're making it. Like, so this has to be the same. It's funny.

SPEAKER_01 9:56

I remember last year we were working with a brand and she was she was scaling her her ad budget, and all of a sudden, like it was it was going really well, going really well, and then all of a sudden she would just lost the ROAS that she had been continuing to get over and over. And I was like, what the heck happened? Like it shouldn't have just dropped, it shouldn't have just all of a sudden fell apart. Come to find out, for one month she stopped launching ads. She was still scaling her budget, but she stopped launching ads. That's what stopped her row, what caused her ROAS to start declining as as she was growing her budget because she's like, Oh, I didn't realize that was that important. Like, yeah, that's like the whole point of like scaling your budget, you have to scale your ads too. And that was so she started relaunching ads and she was able to get back to she had to de-scale her budget, it was a whole thing. Now she's able to get back to where she was as she's been launching ads.

SPEAKER_00 10:48

Yeah, you have to like it, it has to be non-negotiable. Like, if you want to go to the next level, and as long as you're not constraining at in I mean, you should do it the other way. But as long as you if you want to grow your revenue, the what's the number one way to do that? Get new customers, get more customers, get people to buy again. And ads are the most predictable way to do that. Like organic, you can't post 10 times a day and get 10 times the performance. But if you spend 10 times more on ads done done right, you'll get 10 times the performance, or it's relatively close. And so you have to commit to it. Now, when we look at ads, uh, we have a lot of training on. So I'm not gonna go deep in this because we have a lot of podcasts we've done on this. First of all, when you're testing ads, do a seven to 14 day look back and just find the next best thing. We call this breadcrumbing. Dylan, could you do you know the uh you don't have your your your computer? I was gonna say, can you find the episode number? Oh, I mean I can find it if you if you stall for a little bit. So the first thing is the the first thing is bread crumbing. And breadcrumbing is basically where we're able to, you just want to look in the in the past and say, hey, what is the next best thing that I should do based on what's working in the last seven to 14 days? Maybe it's an ICP that's working and we need to build more ads for that ICP. Maybe it's a particular type of creative format and we need more of that. Maybe it's a particular message, we need to do more of that. Maybe it's a particular product, we need more of that. You're kind of determining what you need to focus on. And we we when we look at this, we think of there are three dials that you're choosing what dial you're going to turn every week. The first is the product dial. Are we selling the right thing? The second is the message dial. This is the right ICP in the right angle. And the third is the creative dial, where it's like, is it is it a format? Is it a modality like video or static? What's working from a creative? So those are the three dials. And every week we're turning at least, we're choosing one dial, and that's the breadcrumb. So product, message, or creative. And we have podcast episodes on those.

SPEAKER_01 12:33

Yeah, actually, so episode 227 is the five meta-ad creative mistakes that are costing you money. I'd recommend that. And then Josh just mentioned the three dials that control your ad performance. We did an episode actually in Vegas in the pool. In the pool, yeah. The three dials that control your ad performance is episode 228. So 227 and 228, February 2nd, February 9th of this year. I would recommend both of those. I think 227 is like one of our largest episodes at this point. It's like people love creatives or something.

SPEAKER_00 13:01

Yeah. So, like uh go go watch it. It'll talk further about the three dials. But the gist is every single week, no matter what, you pick when you're gonna do it. And there, there's a lot of nuance to that. And of course, those two episodes are very deep and they go into like the product, the message of the creative dial, how to start thinking about creative. But either way, the most important thing is this you need a weekly ad system. And this is where you kill underperformers, you inject new ads, and you follow breadcrumbs. That's it. Every week, build new ads. Guess what? If you're really smart, make those ads, copy, paste onto organic. So you could literally, if you want to keep organic going, that's totally fine. Build ads that you can post on organic, take those and throw them in ads as well. And if you were to do this for 52 weeks, it would be unreasonable that you wouldn't have winning ads, winning offer, and a clear ideal customer profile.

SPEAKER_01 13:46

Usually you can find that in like three to four months if you're really, really on it.

SPEAKER_00 13:50

Yeah, and that's the thing. Like people underestimate what's possible in 52 weeks. If you just commit, you just need to commit and say, for 52 weeks, I will launch new ads no matter what. If you do this for a whole year, it sounds crazy, you'll change your whole business. You'll change your whole life. Because in a year, you could find out a lot of stuff by breadcrumbing. And the only way that you could fail is just to literally stop doing that. All right, that's system number one. You have to have in place. Now, this is gonna bring new people into your ecosystem. If you drive traffic, you're gonna get purchases. As you drive traffic, you're also gonna get your list growing because of the welcome pop-up that should be capturing between five and 10% of people. So as the list grows, you're gonna get buyers and you're also gonna get those non-buyers that have not yet purchased. This is where system number two comes in. And this is the weekly email system. This is where every week you send an email to your list, no matter what. And the list size doesn't matter. This is a habit that you need to build. I've heard this. I don't know if you hear this at all in the alley, but like I'll hear like, well, my email list is only like 200 people, so it's just not worth sending an email. It's like, it doesn't matter if you're sending an email to 200 people or 20,000 or 200,000. It takes the same amount of time. You're just being lazy and you're creating excuses as to why someone wouldn't buy. Well, Josh, I actually just heard something worse in the alley.

SPEAKER_01 15:02

I was working with a brand, they had a great row as they were, they were far above their break-even into Target. They were only spending about $85 a day. I'm like, guys, it looks like you're ready to scale. You've got good ads, you've got everything. Now, unfortunately, they started scaling into a meta issue where things were or Meta was having some issues. So the performance as they scaled wasn't super great. So we pulled it back, we're we're recalibrating and everything. And I was like, Well, guys, here's the good news. At least you have your pop-up that collected some emails and you're able to send email. Oh, you don't have a pop-up. They didn't have a pop-up. And I'm and they're like, we just don't like the look of a pop-up, and it kind of messes with the brand. And I'm like, so you just drove like two to three times more people to your website than you ever have before, and you weren't able to collect any of their information because you don't have a pop-up. So they now have a pop-up and that is fixed. But that was like that was really sad because the performance didn't work, but I was like, hey, you'll be able to send emails out to these people and and get some money back. And they weren't able to collect any of those, any of those emails.

SPEAKER_00 16:06

So then there. Actually, we just do, we just we just launched a new funnel and we forgot we we forgot to bring over the the pop-up for our own funnel. So we literally just did that exact same thing. Yeah, and we're like, what the heck happened? Well, two weeks ago we moved to this new this new funnel test that we had been running. We forgot that. So been there, done that. Uh yeah, pop-up, definitely have a pop-up. Like the way I look at it is this is 90, 95 to 98% of your traffic will bounce. Yeah. And they will never ever come back. And so if you want to have the greatest impact, it's like your pop-up is the way that you can now capture an extra five to 10% of people. Yeah. And you might impact their lives. And so it's like you're if you want to serve the most people, you need as many shots as possible because you have the best stuff out there. And I think that's a side tangent. You have to believe in your stuff. Like, believe that you are the best off, you are the best option for somebody who's looking for the thing. That's how we look at it. When someone works with us, we're like, we are their best shot at success, and we have to treat it like that. So it is our our like, I don't know what kind of duty you call it. I mean, it's conviction. It's conviction, right? It's our conviction. It's our duty to literally try to serve as many people as humanly possible. And a pop-up is a way that you get more people in your system that you can serve them better. And so if you've ever not had the pop-up, you don't like the look of it, hey, I totally get it. I've been there before. We've made the mistake for before as well. But if you want to impact more people, have that in place. Okay, so one email per week starting out. Now you could lift email uh as your revenue, as your list grows, because you always have to measure, you always have to measure impact and resource. Resource of email for one email is gonna be here, and your impact at the beginning is gonna be really small. As your email list grows, the impact, meaning the output of your revenue, is going to go up. And so there's a point in which now one email per week is worth going to two emails per week because it has a compound effect on the re on the impact. And then three emails per week, and then four, and then five, and then you get to the point of sending at least an email a day. And that's usually like one of the more max thresholds that people get to, aside from promo cycles like you might be sending multiple a day in that period of time. But all that said, get in the habit of it no matter what. And then what happens is that weekly email, at first it's like zero sales, zero sales, fifty dollars in sales, hundred dollars in sales, three hundred dollars, five hundred, thousand, five thousand dollars. So your email becomes more important over time. And if you're looking to really build community and relationship with people, that's how you do it. You have to communicate to build a community. You can't just like be like, oh, we got customers, we never ever talk to them in and hope for the long game that it works out. It's like, no, you have to build that relationship. And in the beginning, your email revenue is gonna be such a small percentage, but it will grow over time.

SPEAKER_01 18:30

And that's key too. Like you don't want your emails to only ever be sales emails, too. Because if you're only ever asking for people to give you money, then that's not actually building that relationship. People are going to unsubscribe, they're they're and you're going to just train a list of uh like they're only gonna be looking for deals or whatever. So you should also use these emails as a way to build community and actually like talk to your people, like have conversations with them through the email rather than just here, buy this thing. That's that's a big thing.

SPEAKER_00 19:00

And the good thing is though, so like I kind of look at it as imagine if you like in any relationship, if you're just there's someone you always hung out with, and all they ever did was talk about themselves, you'd probably get a little annoyed. You know, I mean this person has such a big ego. All they do is like try to sell me on something on how great they are. Or so instead, this is where you you tell stories, you highlight customers, you highlight certain products. Yes, you talk about behind the scenes, you humanize yourself, you tell founders stories, why you started stuff, and then people begin to buy you. And when they're bought into you, when you launch new products, they will buy those products. But if not, you they the other thing is you're just living off of ad acquisition, which is super duper expensive. Yeah. With email doesn't require ad spend, and whether I'm saying email to a hundred people or ten thousand or a hundred thousand people, same amount of time, but the the the output goes up really, really high.

SPEAKER_01 19:45

Something that was really interesting that I heard in like actually it was at the smart marketer event in Nashville we were at. I was talking, funny enough, I was sitting at the organic table talking about that, and they were kind of talking about how they look at organic and all of that, but it kind of applies to this in that he made a really good point that was well, what's the difference between Nike and small e-commerce athletic store? The difference is the small athletic store is going to do things that Nike's not going to do. Nike's not going to try and build a relationship with his customers. Nike's not going to pull the curtain back and show here's how we make the products. It's just not going to happen. That's the benefit that you have as a small business. You can be fun, you can be yourself, you can be relational, you can you can do all these things. And people like to buy from people. So when you when you show who you actually are, you show yourself, you show your customers what the culture is like at your at your business, it's going to change the way that they look at you and want to buy from you versus the big box. Because it might actually be hard to compare your product one-to-one with Nike, or Nike was the example he used. So that's why I'm using it. But uh, it might be hard to compare your product with the big guys, but it will be very difficult to compare yourself with the big guys.

SPEAKER_00 21:01

And that email is a really easy way to do that. And there's there's such a rise right now in founder-led brands. Yeah. Like so many, like even the the head of PayPal is hiring a direct or the the CEO of PayPal is hiring like a director of personal content for him to build a personal brand. That's crazy. Burger Burger King, same way that's true. I remember the the whole Sam Altman.

SPEAKER_01 21:23

Like literally even the McDonald's CEO just did a video, it didn't go very well, but I that's going to show the the founder-led brands.

SPEAKER_00 21:31

I think of I think of I think of Bloom with Greg Lavecchia Levecchi Lavecchia, um, which by the way, we had a podcast with him years ago when they were way smaller, and now they're like billion dollar company on if you know that. It's crazy.

SPEAKER_01 21:45

Oh, yeah, yeah. It was I was like, oh, this looks really good. And I was like, wait, it's kind of crazy. We had the founder of this of this.

SPEAKER_00 21:53

Bloom is everywhere. I see it everywhere. I'm like, yeah. I like I have Greg's number, like and how like we DM on like Instagram and stuff like that. But anyway, all that to say, like uh Greg and his wife, I'm blanking on his wife's name, but either way, they tell their story throughout the whole thing. It was built on they and then they expanded into doing community-based events. And so, like, community is so important in a simple way. The easiest way to get started without a high amount of resource is literally just send a weekly email.

SPEAKER_01 22:19

By the way, if you're interested in the Bloom episode, it's episode 136. There we go. Over a hundred episodes ago. Back in 2024, it's called Building a $150 million brand in four years, bribing target, product heists, and unconventional marketing. Oh, yeah, he had product heisted.

SPEAKER_00 22:36

Yeah, that's an interesting episode, guys. Go listen to that. And his wife is Mari. Mari, that's it. That's the idea, yeah. Yeah. And they just had a baby actually in the last year. Um, okay, so email is a great way to build relationship with your audience. Now, that's system number two, weekly email. Here's the thing: even in that email, you can sell. Now, this doesn't mean you're doing a hard sell. You could tell story in it. You could have image at the top, you could tell some, have some longer text, tell story, and then the very bottom just have product blocks that it's like you just have different collections of products, your best sellers. So that way, people could read the story, and if they want to buy, they could buy and they will buy. So it's not going to be as much as a dedicated sales email, but you will make sales, you will build a relationship. It's like a win-win right there. And you build a really community over the long term. And the third system is the monthly promo sprint. So this is now where ads are running, we're getting new customers, and we're growing our email list from the pop-up. The weekly email is building relationship with people and getting a little bit of sales. Now we're gonna crank the heat and make a lot of sales. This is gonna maximize your cash injection every single month, which will then grow your revenue and inject enough cash to allow you to keep investing more in ads, which will then get your next month to be bigger than that. And it's gonna be this compound effect. And so the monthly promo sprint system is a 72-hour window where once a month you are gonna blast your email and your SMS list for some kind of a promotion. And there are two types of promotion. My recommendation is that you alternate these every other month. Number one is a discount promotion. So when I say promotion, everybody thinks discount, right? Money off. And so a discount promotion can be site-wide, collection, it could be product specific, but you could do a discount could be different. And I recommend you rotate these and it's not the same every time. This is where you could do a site-wide discount or a collection discount. Yes, like percentage or dollar. You could do a tier discount, you could do a buy one, get one free. You could do a free gift or a buy X, get Y, buy two, get this for free, buy two, get one for 35% off. You could try a lot of different buy X, get Y uh combinations. And this, and you can often tie these to holidays. The easiest way, in my opinion, to do a discount promo is tie it to a holiday because everybody wants a reason to buy. And then the discount is just the layer on top of that. So for example, Mother's Day, Father's Day, Memorial Day, July 4th, Labor Day, back to school, spring. I mean, there's just a lot that you just came up with. Black Friday, Cyber Monday, fall, Halloween, Christmas, New Year's, January, you know, you know, New Year's starts. Like they're there infinite all year long. There are so many holidays. Winter sale. There are months. Yeah. You it people want to like to buy when there's a reason, even if the reason is silly, it could be like, oh, it's XYZ month, so this weekend only, insert whatever. You could go find a national any day, right?

SPEAKER_01 25:16

It's I make the joke all the time. You know, the uh the do you watch TV? I don't watch a lot of TV, but when I do watch TV, I feel like it's always Toyota Thon. You know, it's all every commercial is always Toyota Thon. I'm like, you know, they should actually make commercials when it's not Toyota Thon, because that would actually probably be less frequent, but they're literally always running Toyota thon, and it's like, it's June, so it's Toyota Thon. I'm like, I thought it, I thought May was just Toyota Thon.

SPEAKER_00 25:45

You can do it for like uh we've done things for us where it's like Josh just turned 32, so it's 32% off any of our programs. Or the company just turned 10 years old or 13 years old, and so we're giving whatever. Like there's so many things you could do. Anyway, promo type number one is a discount and do it for three days. We've learned that it doesn't matter if you go five days, seven days, 14 days, everybody buys on day one and then the last 48 hours. And so might as well make it three days. You're gonna have huge spike and then urgency, urgency, and it's done. If you spread it out over two weeks, you're gonna make the same amount in two weeks as you would over three days. I promise. The only difference is now you have so much more resource invested for two weeks of promo. I promise by the end of the first two days, people are just gonna stall out. It's gonna flatline for the next 10 days until those last two days. And so, two types of promos. Number one, it's a discount. Number two is a product launch. And this is really, really good because there's no discount on this. This is full retail, maximum profit play. And this usually leans into urgency, a little bit of scarcity sometimes, and exclusivity of the fact that this is just a new thing. And so I love alternating these where the first month we do a promo, the next month we do a product release, the next month we do a promo, the next month we do a product release. Because this will train, this will help not train your people that you do a discount every single month. And because you're also going to alternate the style of discount, people aren't gonna get comfortable. They're gonna take advantage of it every time. And so this is the three, this is the three systems. We have the weekly ad system, the weekly email system, and then the monthly promo system that's gonna create cash injection from the list growth that you've had over that period of time. And I'll tell you this when you run this system properly, all three of these, 50 to 60% of your revenue will come from ads, 20 to 30 percent of your revenue will come from email and SMS, and 10 to 20% will come from organic, repeat, and everything else combined. So the most important thing are that if you do ads and email and SMS and you follow this system, the weekly ads, weekly email, and monthly promo, you're gonna create cash injection, you're gonna grow your list, you're gonna consistently grow your database, and it will get you there, whether you're spending $50 a day, $1,000 a day, you're sending to 100 people, 100,000 people. This is highly leveraged, highly compounding tasks. And you have to treat these as non-negotiables in your business. You know what? Let the fire of social media posting and getting behind on there, let that burn. Who cares? It doesn't matter if you don't post on social media. If you're skipping on on these, this is the thing that's gonna hold you back from going to the next level. Uh, this is zero, I say zero to a hundred K. This goes well beyond 100k. We work with clients and like I just was talking upstairs with Isaac about a client that came in and they were like barely, they had retail stores and they came and started working with us. They were doing barely any online, and they now they're cranking $300,000 a month and growing in less than a year. So it and it's like they just do these three things. Of course, there's other things. Like these three systems, guys. I'm telling you, these will change your whole life, change your whole business if you commit to it. Cool. Well, hey, if you found this valuable, please do us a favor, leave this podcast a rating on whatever app you're listening on. And if you're watching on YouTube, make sure that you hit subscribe and uh drop a comment. Are you doing all three of us? Or what which of these three are you doing right now? Drop a comment in YouTube. But other than that, we appreciate you, and we'll see you in the next episode.