SPEAKER_01 1:45

If you're experiencing a really terrible performance on Meta, you are not alone. And in this episode, I brought my director of coaching and community who works with several hundred e-commerce business clients of ours to talk through what's happening, when things started happening recently with Meta's performance, but then also five things that you can do about this that are in your control the next time that this happens. When sometimes we feel like it's entirely out of our control. And so this is a really solid episode. When Meta goes down and has issues, this is gonna be your go-to steps in order to make sure that you're doing the right things and you're not putting yourself in a bad position. Enjoy the episode. So where did you see performance start to get just really bad on Meta with all of the clients across the board? Like, was there a particular moment or date that you kind of saw that happening?

SPEAKER_00 2:39

Yeah, I think it all started off right around August 21st. And luckily, right, we have Breezeway Bad Day Detector, which is phenomenal. Amazing. Yeah, taking out the guesswork, right? So if we look at August 21st here, Meta first reported a disruption, medium disruption to deliverability. And but then as you kind of go along here in the dates, you know, we have this brief period, and then all of a sudden we have a little spike here. And right now spiked for like three straight days. What are those dates? August 26th, 27th, and 28th.

SPEAKER_01 3:16

And so on the 26th was my birthday. My birthday was the start of the bad news that was it. That was it.

SPEAKER_00 3:21

That has to be the correlation. Uh, but but in that little period, it was like, whoa, okay, there is something happening, right? And and what's curious is that it doesn't kind of follow that suit across a lot of the brands like that that we see, just a few of them in that period. But it's coming around, right? But then as we kind of go along, all of a sudden we have September 1st, September 2nd, leading into September, and we have a brief little period of spike.

SPEAKER_01 3:52

What was that outage? It looks like it started. There was another outage there.

SPEAKER_00 3:55

Yeah, this is a very bad day. September 1st says high disruptions with revenue reporting, even.

SPEAKER_01 4:01

What is is that the incident at the very bottom? When you click on the incident, what what was the incident done there? When you click on that, what what does it say?

SPEAKER_00 4:08

Yeah, the high disruptions with revenue reporting from meta.

SPEAKER_01 4:11

Oh, that so all of the yellow dots, by the way, everybody, are they are reported. They are meta reported outages. We all Breezeway also monitors like Cloudflare outages, Shopify outages, and any other just anomalies that they're seeing.

SPEAKER_00 4:26

Yeah.

SPEAKER_01 4:26

Uh so that's pretty interesting. So Meta on September 1st has a thing, and then that was really the domino of like bloody September, pretty much, right?

SPEAKER_00 4:35

Yeah, yeah. But but there's like again, there's there's a few of our clients that are that during this time actually weren't really experiencing the worst days, but right around September 8th, and this is where it starts to get probably where most people advertising our meta are actually starting to feel it. September 8th, and then if you just look 9th, 10th, that's like dinosaur level extinction. 12th, 13th, a cow is getting taken by the UFO. I don't know what that symbolizes, but it's not good, I think.

SPEAKER_01 5:11

Well, just really fast here, like really serious question. How long ago do you think dinosaurs lived? And did you think that they lived? Second follow-up. Do you believe that aliens exist?

SPEAKER_00 5:26

Oh man, a double whammy. It's like the past and the future. Dinosaurs, yeah, I believe they exist. How long ago? I have no idea, but they're the earth, you know. And and for aliens, yeah, probably. You know, I don't know what that looks like. I want to so bad.

SPEAKER_01 5:42

It just tickles my brain in the right way to think that UFOs and aliens exist. Well, what's I want to believe it so bad because it's so sci-fi and fun to think about.

SPEAKER_00 5:52

I am that weird nerd that like thinks about though the like light speed travel. There's literally no way that anything could ever reach us in a lifetime. So it's like if aliens are real, there can't be light speed. Like it has there has to be a higher tier. So anyway, but going back to I had the logicus there. Okay. All right, let's get let's get back to it. Someone's annoyed. All right. Atomic catastrophic bad days. But but so alright. Really good question. Do you think nukes exist? No, I'm just kidding. Let's go back. Sorry. On the bad day detector, by the way, guys, if you do have the access to this, and most of you should get access to this if you don't. And by most, I mean everyone.

SPEAKER_01 6:35

By most, I mean anybody who runs meta-ads and is watching this video. The bad day detector is completely free.

SPEAKER_00 6:41

Uh oh, man, I thought it was a thousand dollars.

SPEAKER_01 6:44

Oh well, so it's any this is the one tool in Breezeway that is there is it is free to use. If you go to ecommerce tally.com slash bad day altogether, B-A-D-D-A-Y, it'll just redirect you to the the page of this. And actually, what's crazy is um it's really cool every time. Well, this is probably bad. Whenever things get really bad on Meta, Reddit blows up and then Breezeway's traffic goes to like thousands and thousands of visitors because everybody's just using the bad day detector to say, like, is this just me or is this like going really, really wrong? Which I think is an important part of what we want to talk about today is like what do you do when things are going wrong? And how do you know if they're going wrong? So when what Robert's sharing over here, like Breezeway's bad day detector is how we know things are going wrong. Because not only does it measure incidences, but you could see here, like, look at some of those bad days you had there, Rob.

SPEAKER_00 7:36

Yeah.

SPEAKER_01 7:37

Those are really bad. When we see them clumped together like that, the thing that we have to think about is like, you'll notice there are no meta reported incidences. So this is why we built the bad data detector, because it's like we we work with hundreds of e-commerce businesses, and we have a pretty big pulse in the e-commerce alley on when things are going bad. But we don't really know. And so the Breezeway team was like, hey, well, we have a lot of millions and millions of revenue going through. We have a pulse as well when things get really bad. And so the bad data detector was literally built out of the fact that there were bad days, but Meta didn't report anything, but we all freaking knew. And so it's it's a measurement. If anyone's interested, it's a measurement against a panel of successful e-commerce businesses spending millions of dollars. And so it's kind of like you're able to know that, hey, even though Meta's not reporting it, we're all conspiracy theorying that Meta's having issues. But but Breezeway tells you, okay, even if Meta didn't report it, this is across the board what we're seeing. And it's like a CPA anomaly detector. And so it's like, anyway, everybody go get it. We'll have a link in the description. e commerce allot.com slash bad day.

SPEAKER_00 8:46

Oh, and the way to look at the graph too, like here, this anything below zero is actually really good. Anything above a zero is abnormal performance or or just not good performance, right? Like CPA spikes. And so when we're like all the way up here, man, a lot of people are feeling it. All of a sudden it goes from an anomaly to this is actually across the board, people are experiencing it. And even some of the brands that were really doing well, even back in this period, right around the 10th, weathering the storm, now they're starting to feel it a little bit. Yeah. But but yeah, Meta's basically, hey, on uh on September 1st, we washed our hands clean. We got it taken care of, guys. We're all good. You know, nothing else happening.

SPEAKER_01 9:32

Yeah, that that's uh that's that's painful. And uh depending on someone's watching this, like you know, you may be you may be watching this and it's like months past this or listening, and it's like months past the date that we're recording this in September. But this is gonna happen. This happens a couple times a year, pretty predictably. This happened earlier this year, and like I think it was March. It's like a bloody March. I think it was March. March was pretty rough, March or April. It was really, really bad. Guess what? Last year, same hap, same thing happened. So I've kind of observed, and I'll just share this, I've observed that there are two parts of the year that Meta goes ham on product development. And when they go into product development, they start tweaking, doing major tweaks, it's pretty predictable. It's like the transition from Q1 to Q2, yeah, and then the transition from Q three to Q4. That's my observation. I don't know if you've seen some if you feel that. It's like, hey, we're coming out of Q1, so let's fix some things before we kind of get too close to summer. And then we're coming out of, we're about to go into Q4, which is like freaking Super Bowl game time. And so because of that, Meta goes in and just because they're grubby little paws on all of these changes, and they're trying to get everything wrapped up before Q4, and then once Q4 really hits, usually by beginning to mid-October, they're just like hands off, we got to let everybody spend all their money. Yeah. The problem is we all kind of hang in the balance with our dollars on the in between, yeah, and that's the painful part.

SPEAKER_00 10:48

Well, and I don't want to sound like a masochist, but you know, I I try to approach it with like this sense of gratitude where I'm so glad that they're doing it now and not in the middle of Q4. Oh my gosh, yeah. Like let's say that this actually transitioned to in November, oh my gosh, that would that would just destroy us. Yeah. Yeah, destroy the momentum. So if anything, it's actually a good thing that it's happening now. You know, that's kind of the mindset that I tackle it with.

SPEAKER_01 11:16

Yeah.

SPEAKER_00 11:16

Glass half full kind of guy. I'm not a massive, I promise.

SPEAKER_01 11:19

Yeah, no, I think that that's I think that's a really good, that's a good perspective to have on it. I would say my observation is this anyone listening, if you're experiencing terrible performance, this is the the tra the trail of thought that most people go through in my years of observation. And this isn't the last time it's gonna happen again, I promise. I'm gonna spoil it. Here's what most people do they freak out, they go to Reddit, they freak out more, they go and turn off a bunch of stuff, they get super stressed, then meta recovers, and then their account is kind of wrecked because they made a lot of last minute drastic, hasty decisions, and then they regret those decisions, and then they kind of get back on track, but they've lost a lot of momentum in the process. And my whole perspective is to kill everything, which is the first thought. It's like, hey, this is terrible. And we're more than just a day. When it's like a day, you could weather a day or two of bad, but then it's like, okay, this is seven straight days of like that bad and very bad reports. It's like, what do you do in that case? Well, it's really hard to have mental fortitude when everything is going to crap. And so most people go in and they start turning everything off. But to turn things off would be to assume that you know that Meta is going to continue having bad days and that things are not fixed.

SPEAKER_00 12:27

Right.

SPEAKER_01 12:27

But for all we know, things were fixed today.

SPEAKER_00 12:30

True.

SPEAKER_01 12:30

And so I try to like keep that in mind. Like, I don't know how long this will last. Because if I did it every time there was a bad day, there are days where it's like, oh, we had three bad days in a row or two bad days in a row, and then recovers on the third day or the fourth day or the second day. And it's like, we don't know. And then only when we can look back and say, hey, we actually, it was like two straight weeks of bad days. Only when we look back is everyone like really angry. We're like, ah, I should have done it. This it's like that's just like timing the stock market, it just doesn't happen. You have to strategically invest a lot of people call it dollar cash cost averaging because you don't know when it'll be up or down. And that's kind of the perspective I have when it comes to meta performance like that.

SPEAKER_00 13:10

Yeah, I I feel like you know, a lot of people they they get that one day where I I didn't have any sales this day, so all of a sudden I freak out. I 50% my budget down, right? Like I do a 50% cut, I turn this off and this off. But then the next day, actually, for a lot of people, all of a sudden they had kind of the counterbalance, which is an abnormally high number of purchases. So it kind of balances out, right? Like it's all average, and when you do reactions based off of what the future might hold, that meta might have another bad day. Well, they will. I mean, you know, it's like Murphy's Law, whatever can happen will happen. But for the most part, I mean, look at all these other good days, right? It's like all these other good days right here, leading up to the point. So, like, it will go back to normal.

SPEAKER_01 14:01

And if you look, I just want to even point out right there, if you look at how all the red and yellow everybody sees clumped there on the screen. I'm gonna talk through this if you're listening on like on Spotify or Apple. There are like red dots, but each red dot gets every time it goes a red dot, a little bit lower red or yellow dot, goes back up to the red dot, but not as high. So technically, this would be a downward trend in the bad days. So, what it might mean is that Meta made all of the major changes they were gonna do in a clump or right at the beginning of it. And so all these new features are getting rolled out, but now they they likely measured and hedged, okay, the worst things are here, and now these are becoming smaller, or they're fixing things along the way. So it's like maybe we rolled out all these internal algorithm or feature changes or delivery changes for the goal of better performance Q4 because we made these improvements. I mean, yeah. I mean, ChatGPT released Astro, and that's insane. And Metal also has, they released Muse publicly, they're pushing it now. So there's a lot of stuff happening in AI. They may have made an advancement and they're like, we just got to pull the band-aid off, and then it's gonna optimize its way, but then performance will get really, really good. And so don't be dismayed by this if you're watching, because I promise you, Q4 is about here. If you're listening, Q4, we're already here, and it's gonna be great. It's gonna be awesome.

SPEAKER_00 15:22

Yep, 100%.

SPEAKER_01 15:23

All right, can you let's talk about what we can actually do when it comes to this stuff? Because it's not the last time it's gonna happen, it's gonna happen again. What would you say? What are some things worth like that you can actually control? What are things that you should do? Anyone listening or watching right now, performance has been really bad. I see the stuff, I have the bad day detector. When this happens in a prolonged period of time, what do I do?

SPEAKER_00 15:44

Well, first off, you don't stop injecting ads. That's the most important thing. I I feel like, you know, a lot of people will freeze up, right? We'll be in shock and we're just like, well, I don't know if I should inject ads. I don't know if I should continue to have my stuff on, I don't know if I should continue advertising. And you don't want to lose that momentum, just like you said. You want to be able to continue to make forward progress to get in front of people because ultimately, you know, the foundation that you're laying in September leads into October leads into November. And there's no way to get to scale in November if you're shut off in September and then you're barely getting trash in October, right? So I would say first and foremost, continue to inject ads.

SPEAKER_01 16:30

Yeah, I look at those as kind of like a they're a non-negotiable. Like there's certain bus uh certain things in business you have to determine your non-negotiables. For us, we launch aver ads every week or twice a week, no matter what. You every single week you should be launching ads the same way that anybody would fulfill orders. You wouldn't just be like, I'm gonna skip like three weeks of order fulfilling. You know, you'd have a bunch of angry customers on your hands. Don't get a bunch of angry meta on your hands, it's very expensive. So I would agree with that. So no matter what, launch ads despite the performance. Okay, what's another thing?

SPEAKER_00 17:04

Well, and when it comes to launching ads, you know, one thing that I would say is a common question that I get is well, what should I do? How do I how do I breadcrumb, right? Like what what kind of ad do I come out with? And I tell a lot of the clients, actually, let's take a zoom back, right? Let's look at the month of August and leading up to this point. What historically was working well? And for a lot of advertisers, you know, you you have historical performance, and so you can see, okay, if this ad set historically has done well and I've been iterating off of this message angle hook concept, then I'm gonna say, Hey, why don't you continue to iterate off of that? Now, for some accounts, though, you don't have that historical performance, and so it's a little bit harder to figure out, okay, what do I pursue when you haven't had a long-standing winning angle and you're just you know getting your bearings straight. And so in in that case, what I what I tell them to pursue is actually let's take two of the ones that you've been pursuing so far, breadcrumbing off of these messages, but then let's also take like a 50-50 split, go 50% totally new concept. So go 50% the trail that you were chasing, 50% totally new concept, and just inject it, you know, see see what happens, see where the spend goes, start to breadcrumb from there. But you know, the the biggest thing is don't sit there in despair. Yeah, so so what you launch, something you can control.

SPEAKER_01 18:39

We launch more, we can continue launching things. Another thing I would say is like what you spend and ad spend percentage should be the true north. That's what I believe. Sure. Like another non-negotiable, so I've we have a lot of non-negotiables. We have a lot of non-negotiables around meta. Nobody you can't negotiate on these. Non-negotiable is launch ads every week. Another non-negotiable is control the amount of spend that you're doing, no, and but don't stop spending. So, like, because we don't know when Meta will recover, we can't assume that we know that we don't have a crystal ball. So instead, we have to control what we can and how much we spend is something we can control. So we're huge fans of ad spend percentage as a true North metric. And this is also a scale metric, too. So like we'll decide anywhere between 15 and 35, sometimes we'll go over 30 to like 35%. You pick a 5% range of revenue that you're spending in ads. So let's most people are 25 to 30 percent. So if I'm in that range, regardless of performance, we will just keep spending that much on ads. Now, if it creeps up toward the ceiling amount, then that's the point in which we begin to pull back. But we don't go do is just kill everything because what happens is we shoot ourselves in the foot, and for all we know, today or tomorrow, meta fixed everything. Right. And so, like, and actually the time of the recording of this podcast, this morning for us, ironically, ad performance picked up like crazy. And so, so you don't know, so control the amount of spend that you're doing. We're not gonna go into how to decide your ad spend percentage. Uh, there are there are a lot of like calculations and processes we go through for that. If you want to know exactly how we do that, then go to ecommerceality.com and book a call to work with us. We teach all of our clients all this stuff. But what you spend, you can control, how much you launch, you can control. Give us a third one.

SPEAKER_00 20:28

Well, so as as far as things that you can control is like actually doing some work on the business itself, you know, going back to how can you start to supplement some of that loss of ad revenue. Well, you start focusing on email marketing, you know, whether that's like improving your your your flows, your designs, your messaging, you know, those are some of the things that I would start to focus on. Maybe there's avenues or pockets or or flows that you've been neglecting for a long time, you know. Maybe you haven't come out with even a pop-up to capture subscribers. This is something that is surprising to me. It's like a lot of people aren't even asking for email subscribers. And it's like, whoa, you can turn that lever so much better in Q4 when you have them. And some people even have subscribers, but they do nothing with them. So it's like, I would start to turn focus there. Now, you know, are you tracking with me there?

SPEAKER_01 21:31

Yeah, yeah, yeah, yeah. So we need to offset ad costs, yeah, essentially. So like if ads are kind of in the hole, have principles around it. You still launch every single week, you still control your ad spend percentage. But even while all of that's happening, go offset ad costs with other non-ad spend related activities. Right. So, like email that Rob is talking about here is like, hey, email is like free money. I mean, that stuff is like you just send emails and you make money. But you also need to capture emails. We did, I think the last episode or two episodes ago, I don't remember. I did an episode on are pop-ups worth it? Went really, really, yeah, really, really well. A lot of good feedback on that. So, like, are pop-ups worth it? Go there. I talk through the math. You should be able to get 10, 8 to 10% of your people landing on your website with a good pop-up to opt in to your welcome offer, which gets you a higher conversion rate and it grows your list. If you're getting a thousand people a day to your website, you're gonna grow your list by 100 people a day. And so this is like free money. Go grow and offset ad cost with other things. And I would say this: some people here are probably already doing email already. They're sending email, they're sending SMS. Just send more. Like if you're in a period of time where like meta's just crapping the bed, okay, and you're sending two emails a week. Send five emails this week. Send seven emails this week. And if you're like, well, I don't want to know on my list, it doesn't matter. They receive so many emails from so many other people. And then also, uh, you could just segment. Segment those non-buyers and hit them every freaking day. If you're on my list and you've never bought an order, you're getting way more emails than someone that's put placed 10 orders from me. I might email them once a week, but if you segment properly everybody who's placed orders and who has it and how many times, you could send seven days worth of emails, and it's not like you're hounding the people that give you the most money and are easy sells.

SPEAKER_00 23:14

Non-buyers, non-openers. Yeah, non-buyers, non-openers.

SPEAKER_01 23:18

It's like every email that you send, just resend it with a different subject line to those non-openers, like Rob's saying here, so that that way you just get more opens and more purchases. Like you could just do that. Even that gets you to seven a week. You could technically send three or four unique emails and then send to all the non openers, just make more revenue off of them. So, like, offset it by going aggressive. Primarily, we'll do that on email and SMS, I would say. Or if you really need to uh go run a process. Promo sprint. Just get real, be like, hey, you know what?

SPEAKER_00 23:47

It is I need an immediate cash injection.

SPEAKER_01 23:49

Cash injection. Come with a 72-hour promo sprint. You could discount free gifts of purchase, bundle, whatever. And then that'll just make you money. The goal is to just hold the line while Meta corrects itself. Yeah, 100%.

SPEAKER_00 24:02

By the way, I've never heard the term crap the bed. You haven't? No. Is that pretty common? I don't know. Maybe that was just the coffee household, man.

SPEAKER_01 24:14

So it's like, oh, right on. You know where you go to like, you ever been in Taco Bell at 2 a.m.?

SPEAKER_00 24:22

Oh man.

SPEAKER_01 24:24

Oh man. Maybe my maybe we're getting too deep here.

SPEAKER_00 24:27

Well, yeah, let's stay out of the bed if it's crap in. But uh but yeah, no, you know, that's an excellent point. Offers, right? Like building out offers. Man, if you've been neglecting putting together a bundle offer, if your bundle offer is stale, right? If if you've if you know that like your PvP ultimately is like not doing well and it looks like last gen or something, you know, put some attention into that. Like control what you can control, make the improvements that'll set you up for a Rockstar Q4. You know, and going back to email, one thing that I like hear too often is I don't do email marketing because everyone says that email doesn't do well. Everyone says that email marketing is dead, you know? And to that I say tell that to the clients that are making 20% of their revenue and their like seven-figure brands off of email.

SPEAKER_01 25:24

Yeah, another thought too. And this is another thing. Some people think that I'll start email when and then insert whatever. I'll start email when I get a list of XIS. And it's like, no, no, no. You don't just show up to the game and win the game. It's like you have to do all the exercise in between. And I look at this as like uh in all the practices and run throughs and scrimmages. It's like if you want people to buy in November, you need to prime them for that and you have to talk to them. Yeah, it's like if you want to ask someone to marry you or seal the deal, there's a lot of conversation relationship building. You can't you can't crap the bed in the process of it. And you know what crapping the bed is? Expecting to get down on your knee and propose to someone that you just met, or that was just like, oh yeah, yeah, yeah. I I ran by you in Walmart once. Right. Yeah. That's like the same thing as someone opting into a welcome email seven months ago, getting no emails from you, and then suddenly you're trying to sell hardcore to them. It's like, dude, build the relationship every single day for a week.

SPEAKER_00 26:26

It's like, whoa, who are you?

SPEAKER_01 26:27

Yeah, come out of nowhere. It's like, man, like, don't do that. And in the process, don't crap the bed.

SPEAKER_00 26:34

Yeah.

SPEAKER_01 26:34

Yeah.

SPEAKER_00 26:35

And and I would just invite anyone that's not a believer in email. Go to these bigger brands that you know of, either competitors or people that you actually buy from, and subscribe to their email list. Yeah. And before every day. Oh, I get emailed all the time. Well, guess what? It's because it's profitable. They're not doing it just for fun.

SPEAKER_01 26:54

You know? So I would say another thing. So, like, control what you spend, control what you launch, offset ad costs with non-ad spend related marketing activities. But the other thing that a fourth thing I would kind of add in here is like be wise in what you kill. Uh, this just happened. Like, we had we had a client saying, Hey, my top performing creative, my top performing ad forever, suddenly is not performing well. Should I kill it? I'm like, no, don't kill that. You're just gonna like shoot yourself in the foot because meta's having issues. So we have to pretend like all the days of meta's been atrocious. You have to almost omit them. So here's kind of what I do I go to the bad day detector and I say, if I'm look doing an optimization session, I will look in the last seven days and say, okay, in the last seven-day window of time, what has spent a certain threshold and then like we go 10x target CPA, what has spent that amount and then been below break-even, and those are the things we start to kill. But I'm going to omit the days where meta was bad or very bad because it just wasn't a fair run. So if you're optimizing and you look at the last seven days, in the last seven days you're below break-even on some of your ad sets, and of those days, five were bad, you don't have any data worth optimizing. Right. So at that point, just keep calm, launch the things, and move on. Yeah, it's not worth killing those things that didn't have a fair run in the first place.

SPEAKER_00 28:15

Yeah, just control budget, right? And and did we touch on how to control budget? We did, right? Add spend percentage, keep impulse on that, and and ultimately not just shutting everything off, you know, not just going from let's say a thousand dollars a day to a hundred dollars a day, or not going from like three hundred dollars a day to fifty dollars a day. It's like do it calculated, keep control, and and just hold on because yeah, it's gonna swing the other way around. It's a pendulum. Goes this way, it's gonna go that way. It's just a matter of time.

SPEAKER_01 28:48

Absolutely. And I do want to just make sure that we we emphasize one of the things Rob was saying, and I'll add this, we'll just call this the fifth one, and we'll kind of close out here, and that is when you don't know what to do, control spend, control your launching, control what you're killing, do add non-ad spend related things, but then just go into build mode. Like when things aren't going well, control the controllables, but then go into build mode. We call these uh bricks in the castle around here. So a brick in the castle, the concept is like I look at it like we're building this fortress, like this castle, right? And if we're building this castle and we have a bunch of holes in the foundation where there are bricks missing, then as the castle gets stacked up, it will crumble down. And so a brick is a solid thing that you build. It might be a one-time project, it might be an improved process, it might be an automation you set up to make your life easier. Go into build mode with all the excess time you have. So, like control your spend, still do your ads, still do your email, increase the amount of email and SMS to offset the ad cost. But any excess time that you have, go into building those things. Like Rob, you were mentioning like your flows, your your offer, your website, your pop-up, optimize the heck out of those. Uh plan photo shoots, write scripts. This is something I was doing this morning.

SPEAKER_00 30:01

Yeah. So I don't know.

SPEAKER_01 30:03

I don't know if you've played with have you played with ChatGPT Astra quite yet.

SPEAKER_00 30:06

I have not. What, you haven't?

SPEAKER_01 30:08

Dude.

SPEAKER_00 30:08

I love ChatGPT so much and I haven't touched it yet.

SPEAKER_01 30:11

Oh man. Okay, so let me just say this. Anyone who's not using ChatGPT I've moved to ChatGPT about two months ago. I haven't used Claude in in like two months almost. Really? That's pretty crazy. Yeah. Uh ChatGPT number one is way faster. It connects to everything, it has skills, it has agents, but also Astra. Astra blows everything away. And Astra will do stuff for you with high levels of thinking in indecision making.

SPEAKER_00 30:36

How is it like compared to Fable?

SPEAKER_01 30:38

The first version of Fable I had for like three or four days. And I'll and I remember. I was on a podcast with Dylan that like the day Fable released. I'm like, dude, have you used Fable? It's nuts. And he's like, no, I haven't. And then literally, we released the podcast, and the day before the podcast goes out, they shut down Fable. I'm just like, and then they brought it back and it sucks. So better. So Astra, so so here's an example of like if you want to go into build mode, and I I man, I have so many ideas for you right now for your role. Oh man. So let me give you an example of this. This is how good Astra is. I wrote an email this morning to go to all of our clients today. And normally I send it to Chris on our team, who Chris schedules it out inside of Go High Level, which is our CRM, email, SMS, and all that stuff for anybody who's not familiar. And so I was like, hey, Chris schedules out the emails. And instead, I was like, you know what? I just I use WhisperFlow. So I was like, I was like, uh talk to ChatGPT with Astra. And I put on like a medium thinking mode. And I said, can you take my my my client, my npm client email, and can you schedule that out? And in I said in GHL. I didn't even say go high level. I just said in GHL and can you go ahead and schedule out to go to all of our clients at 11 a.m.? And it literally, that's all I told it. It's like searching emails, goes into fetches and finds my email inside our Notion Content Studio, finds the email that I want to do, and then suddenly it opens my browser, goes to go high level and it's already logged in. It goes to marketing, goes to emails, paste the I'm just watching it. It's like click, renamed, next page goes in and it's scouring. It's like, there you go, subject line, contact, it hits a drop-down, and then it searches MPM, and then it selects MPM clients, and then it, and then it schedules it for the time, and then it says it's scheduled and saved in drafts. Just hit s just hit send when you want. I don't even know how to send emails. No way. No way. So then I was like, okay, let me test another thing. So we own, now I'm just geeking out and then we'll close on this podcast. We own, we have four vacation properties down in Tennessee. My wife Kelsey manages all of them in this app called Hospitable. It's like a vacation management platform. And I was like, okay, this is insane. And I said, Hey Kelsey watch this. And I said, I've never even talked about Hospitable or our vacation properties at ChatGPT ever before. And I just literally said, Hey, can you log into Hospitable, find the inbox, and then go ahead and craft responses to every single conversation that's left on read? Send. And it's like logging in hospitable, goes in, logs into hospitable, goes to the inbox, goes in, searches, clicks into the conversations, drafts a response, goes in there, like drafting them. And I said, Are these responses you would write? And Kelsey's like, no. It had context to this long thread of conversations. Wow. Blown away. So anyway, I say that because that's what I mean by build. I was, I'll give you one more example, one more example. I was talking to Johnny Cox yesterday, who's one of our clients with goldsparting.com and crossandhelm.com. And Johnny sent me a video. Uh he uses he's using Breezeway's ad launcher. And he said he just literally tells, he tells chat to go in and analyze his ads and then create ads for the gaps in there, and then go into Breezeway and upload all the different ads to it, and then craft all the headlines and primary text and descriptions in Breezeway. No and launch. And so he just sends me this video I'm watching. I'm like, dude, that I that so it's light, it's writing the copy, not even in a spreadsheet, live time in Breezeway's ad launcher. Like I'm just watching it. It's like clicked in the primary text, another prime add primary text. Another one puts it in there. It's just writing the copy in live time, and I'm just watching it for like a minute or two.

SPEAKER_00 34:11

I'm like, now that's moving light speed. I haven't done that yet.

SPEAKER_01 34:14

Now Dylan's doing that level. Dylan is doing that level stuff, but I haven't seen it done in Breezeway yet. And so it's just kind of cool to see our tool being used like that. But anyway, that's an example to me. Yeah. That's an example of like go into build mode, automate things, make your processes even better so that that way when we come out of this time, you have a stronger foundation that you could build upon and you could just hit the NOS and just freaking send it. I love it. So awesome, dude. Ah, well, hey, thanks for hopping on here with me, Rob. Anybody who's been listening to this, if you've enjoyed this podcast, uh please do us a favor, give us a thumbs up on YouTube, hit subscribe. If you're listening on audio, give us a rating. It would mean the world to us as we're on a quest to become the number one e-commerce podcast on the planet. It's wildly ambitious, but we're going to achieve that. And we love you. We appreciate you. And we'll see you in the next episode.